How Do I Promote Handmade Online? I Know the Markets… 😳

Jason from My Mini Viking is the kind of stall holder customers remember. Warm, funny, and full of stories, he brings his Viking-inspired jewellery and handmade leather goods to markets with a real sense of presence. But when it comes to selling online?

“I know the markets… but online is a whole different beast.”

In this Artisan Mentoring Session, we sat down with Jason to explore how to translate the energy of in-person selling into a digital space. We talked through content, clarity, pricing, and that big, messy question so many makers ask: Where do I even start online?

What Jason’s Working With

Jason sells Viking-inspired jewellery, leather goods, and a growing collection of handmade artisan products. His market presence is strong, but his online shop felt overwhelming, with too many products, too many directions, and not enough clarity.

His goals?

• Understand how to show up online in a way that feels natural

• Streamline his product offerings for clarity and connection

• Build confidence around pricing and content

• Start creating regular, engaging posts without overthinking it

Key Moments from the Mentoring Session

0:00 – Meet Jason
Maker, storyteller, market guy—and now, digital explorer.

1:12 – Why he started making jewellery
Jason’s creative roots and how the business began.

2:40 – Market life vs online life
Markets are about presence and connection. Online is about consistency and clarity.

4:15 – Not all products need to be listed
Your shop doesn’t need everything—just your strongest pieces.

6:05 – Finding your focus
Sometimes, less choice creates more sales. We talked about streamlining.

8:30 – Showing up on socials
You don’t need to be perfect. You just need to be present.

10:10 – Jason’s first reel went viral
Over 8K views—and all he did was talk about his work with heart.

11:20 – Why personality matters
The same charm that sells at markets works online—if you show your face.

13:00 – What content to post
Storytelling. Product. Behind-the-scenes. It’s all part of the mix.

15:15 – Talking price with confidence
Your prices reflect your skill, time, and materials. Own it.

17:05 – Selling online your way
There’s no one-size-fits-all. Your version of online selling should match you.

18:45 – Jason’s next step
Less overwhelm, more structure. Focused products, consistent posts, and confidence to back it.

Selling Online Doesn’t Have to Feel Foreign

Jason’s session is a reminder that online selling isn’t about perfection. It’s about showing up consistently, telling your story, and helping people feel the same connection they’d have with you in person.