Can I use the same content for Facebook & Instagram? 🧐 Artisan Mentoring Session

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Annaïg from Annaïg’s Gemstudio is a trained gem cutter and jewellery designer with two distinct sides to her business—custom gem cutting services and ready-made jewellery. Her gem cutting is in demand, but her jewellery hasn't been getting the same attention online.

During this Artisan Mentoring Session, she asked,

“Is it silly to post the same thing on Facebook and Instagram? Or is it better to separate them?”

It’s a question many Artisans ask. In this session, we explore what kind of content works best where, how to build visibility without doubling your workload, and how to bring both sides of your business into focus with clarity, consistency, and confidence.

The Challenge

Annaïg’s business has two very different offers:

Gem cutting services – where she works directly with other jewellers and makers
Ready-made artisan jewellery – designed and made in her studio, sold online via Madeit

Her custom work is booked and busy. But jewellery sales weren’t flowing—and her audience wasn’t clear on what was available, or even for sale.

Key Moments from the Mentoring Session

0:00 – Meet Annaïg
Gem cutter, jeweller, and multi-offer artisan.

1:15 – Two sides, one brand
It’s all one story—but it needs to be told clearly.

3:30 – Do you need two accounts?
Spoiler: No. You just need content that connects the dots.

5:40 – One offer sells, one doesn’t
Gem cutting has a clear pathway. Jewellery needs more support.

7:12 – Her current rhythm
Annaïg posts regularly—but the sales aren't following.

9:05 – What goes where
Some content belongs on Instagram, some works better on Facebook.

10:40 – Sales need a signal
Audiences need clarity: What is it? Is it for sale? Where do I buy?

13:25 – Know your traffic
Track where customers come from to prioritise your time.

16:40 – Use their words
Repurpose reviews and testimonials to build trust.

18:15 – Show transformation
Share the journey from raw stone to finished piece.

21:00 – Talk about price
Explain your value. Be proud of your pricing.

23:20 – Start blending your content
Bring jewellery into your gem-cutting stories.

26:00 – Keep visuals aligned
Make your grid feel like one consistent studio.

28:45 – Pick one post day
Choose one day a week for product-led posts.

30:10 – Warm your audience
Stories are your behind-the-scenes superpower.

32:15 – Pre-launch posting
Don’t wait until it’s listed—start building interest early.

34:05 – What to skip
You don’t have to post everything. Focus creates clarity.

36:00 – Done is better than perfect
Start where you are. You can tweak later.

38:00 – Repeat the message
Customers need to see something more than once.

40:15 – The power of community
You don’t have to figure it out alone.

What’s Next for Annaïg?

Instead of starting a second Instagram account, Annaïg is committing to:

Clearly connecting her gem cutting and jewellery in one feed
Choosing one day a week to consistently feature ready-made pieces
Talking about pricing and availability in her captions
Sharing more of her process and transformation
Using stories to create warmth, trust, and interest

With these shifts, she can build visibility—and sales—without doubling her workload.

Final Thoughts

You don’t need two accounts. You need one clear story.

Whether you’re balancing services and products, or multiple creative passions, the goal is the same: help your audience understand who you are, what you do, and how to buy from you.

Start simple. Start small. But start showing up with intention.