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Lou from Wally & Eva Gets Real About Showing Up Online

Lou is a creator, juggling a handmade brand, a bricks-and-mortar store, a day job, and everything in between. So when the topic of social media comes up?

Her answer is refreshingly honest:

“I just feel like I’m always behind. I don’t have time for this.”

In this Artisan Mentoring Session, we sit down with Lou from Wally & Eva to unpack the pressure, perfectionism, and overthinking that stop so many makers from showing up online. We explore simple ways to create consistent, heartfelt content—without needing to be a content machine.

If you’ve ever put off posting because it felt like too much? This session is for you.

You don’t have to do it all.

“I miss deadlines because I’m overthinking it—by the time I post, the moment’s gone.”

We talked through building a reusable content rhythm that actually works for Lou’s life. One that’s flexible enough to evolve, but consistent enough to build momentum.

Branding isn’t about looking perfect.

“I keep thinking my packaging or my content needs to look like someone else’s.”

Instead of chasing polish, we reframed branding as personality plus repetition. Lou already has a strong identity—she just needed a structure to amplify it.

Content isn’t about more. It’s about clarity.

We explored:

What she wants customers to feel when they see her work
How to use AI tools to brainstorm with her tone in mind
The role of “signature moments” in building a recognisable brand

“Honestly, I thought AI would be cold. But it actually helped me simplify what I’ve been trying to say.”

💬 10 Key Moments from Lou's Session

0:00 – Meet Lou from Wally & Eva
2:10 – Too many ideas, too little time
6:45 – Perfectionism
10:30 – Do I really need socials to sell?
15:05 – Branding doesn’t mean being polished
21:00 – Reposting is not cheating
25:40 – What to say when you don’t know what to post
31:10 – AI as your creative assistant
38:20 – Letting go of perfect photos
45:15 – One small habit to change the game

What Lou Took Away

At the end of the session, Lou realised her biggest shift wasn’t about learning something new, it was giving herself permission to stop making it so hard.

“I’ve made this harder than it needs to be. I can simplify. I just needed a nudge.”