Is Handmade Dead?

The question keeps popping up: Is handmade dead?

No.

But something is changing.

And if you're paying attention, you'll see that handmade isn’t disappearing—it’s evolving.

Handmade vs. Handmade Business

Making things is timeless. It’s therapy. It’s creative. It’s joyful.

Handmade will always exist.

But selling handmade? That’s a different game.

It’s not enough to be an artist. If you want to sell, you need to think like a business owner.

Hobby vs. Business

A business makes money. A hobby makes art.

There’s nothing wrong with either.

But if you’re frustrated that your handmade work isn’t selling, ask yourself:

👉🏽 Do I price for profit or for fun?

👉🏽 Do I create what I love or what my customers love?

👉🏽 Do I have a marketing plan, or do I just hope people find me?

If you’re not treating it like a business, it won’t behave like one.

The World is Changing. Are You?

Markets are closing. Algorithms are shifting. The way people shop has changed.

But here’s what’s actually happening:

At Madeit, we’ve seen a 40% increase in visitors, a 39% rise in new users, and a 60% jump in sales.

People want handmade.

They’re searching for it. The question is—are they finding you?

How to Sell Handmade (and Actually Make Money)

👉🏽 Be Where the Buyers Are – Handmade has moved online. Madeit is where buyers are already looking.

👉🏽 Stop Hoping, Start Marketing – Posting and praying doesn’t work. Driving traffic to your store does.

👉🏽 Think Like a Business – The best sellers don’t just make. They listen. They adapt. They create what customers actually want.

👉🏽 Learn the Game – Selling handmade is a skill. Want to get better? Take a masterclass.

Handmade is Not Dead. But Old Strategies Are.

If you're doing what worked five years ago, you're already behind.

Handmade isn’t disappearing—it’s evolving.

The question is: will you evolve with it?

- Leina x